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Free on 30th Jan 20 - 3rd Feb 20
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At the time of writing, there are over 3.6 billion internet users in this world. Digital ad spending by e-marketers is expected to be $129 billion by 2021. Since 2017, digital ad spending has overtaken TV spending. Over half of the digital ad budget is being spent on Google and Facebook. Targeted Google and Facebook ads have their value. But, there are many free ways to market online. If you are a small business owner, you can compete in big league with little or no spending on digital marketing. You do not need to have a huge budget to compete online.

Small businesses, professionals, and freelancers have small marketing budget. They need to get high ROI on their marketing investment. Digital marketing can help them achieve this goal. Many small business owners and professionals miss to get advantage of digital marketing because they do not understand where to start, or they fear that they will have to make heavy investment in it. Many business owners avoid digital marketing because they think it is for IT guys. On contrary, digital marketing is easy. You do not need to be a programmer to do digital marketing. It is more about creativity than IT knowledge. Another myth is, digital marketing is costly. Fact is, it may or may not be costly. If you do it right, you can earn more return per dollar invested than any other form of marketing. Business owners can also do digital marketing without investment. All they have to invest is time.

For a business owner or professional, time is valuable. They need a good but easy to understand and implement digital marketing strategy in place so that they can get maximum benefit out of their time and money invested in it. This book intends to make the business owners and professionals understand the importance of digital marketing, various channels of digital marketing, and how they can use these channels. This book also explains dos and don’ts for various channels of digital marketing.

Without an effective digital marketing strategy, your digital marketing efforts cannot accomplish desired goals. When you are finished with this book, you will have a draft digital marketing plan in place, and the knowledge to execute the plan. A digital marketing plan should go through many iterations. With the help of knowledge gained from this book, and further knowledge gained from experience and internet, you can further improve your digital marketing plan.

Who This Book is Intended For?
This book is intended for small business owners, professionals, and freelancers who need to think about digital marketing, who want to use digital marketing to create strong brand, who want to create a loyal customer base, who want to reach out to customers across the world, but perhaps not themselves IT savvy. They may do digital marketing themselves or hire someone to do it. Nevertheless, they need to have skills and competency to develop and understand digital marketing strategy.

This book is first in the series of “Digital Marketing for Small Business”. Next book in the series will be a practical guide which will discuss various free tools for digital marketing, and guide the user with effectively using the tools.

Free on 30th Jan 20 - 3rd Feb 20
View on Amazon.co.uk

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