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Bargain on 19th - 23rd Aug 20
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Title: Rhetoric: Practical guide on rhetoric and persuasive communication for your personal and professional life

Do you want to have more protagonism, active voice, and the ability to influence decisions in your life?

This best seller is a work to be consulted for life…Before job interviews, presentations, and debates, as it prepares the reader in a practical way for the challenges related to communication and expression.

Persuasion is a convincing speech. Knowing how to have a persuasive narrative can be transforming in different aspects of your life!

“I know this book works. It has worked for me. The reading is easy, the vocabulary is simple and informal. Communication is perfect: clear, accessible. It’s a book about communication – it communicates perfectly.” (Gabriela Prioli, former CNN host and master’s degree in Criminal Law from USP). It’s worth every line!

 This book will teach you the best persuasion practices used and tested by:

– FBI Agents ;

– Entrepreneurs in Investment Rounds;

 – Work meetings for project approval;

 – Pitches for presentations used by TED’s great narrators ;

– Other practical situations where the power of persuasion can transform your narrative form to new achievements.

What you’ll learn from this reading:

Empirical and scholarly learnings about persuasion as science and art!

– The invisible dynamics of influence in persuasive discourse;

 – The Aristotelian Rhetoric and the current world;

– Who are you, how do you make me feel and how do you prove to me what you say?;

– Persuasive Approaches to Persuasion – That’s a fallacy! How to identify them (and avoid falling into them!);

– Persuasive discourse in business: Pitch;

 – Do not be plankton: be present !;

– Having effective arguments: non-violent communication;

 – Persuasion and influence on your microcosm: is praxis and rapport in the corporate world.

 

“Mayte was able to transform complex content into an accessible language that can be applied in everyday practice in the most diverse situations.”

“Easy and engaging book of reading. The author makes use of very current examples to illustrate the different forms of persuasion and how to use them to our advantage. It made me reflect on how I communicate in the professional and personal sphere so that I can, from now on, improve my speech with the tools acquired.”

 

About the author: Mayte Carvalho

Professor of Rhetoric at the School of Advertising and Marketing ? ESPM, in São Paulo, Brazil, was elected by GQ magazine as one of the top 6 female entrepreneurs in Brazil.

She has taken the American category 01 visa ? intended for people with extraordinary skills and now lives in Los Angeles. In California, she serves as Director of Business Strategy for TBWA Chiat Day, one of the 5 largest advertising agencies in the United States, that has the most valuable brands in the world as clients.

Bargain on 19th - 23rd Aug 20
View on Amazon.co.uk

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