I know we're not supposed to judge a book by its cover but surely I'm not the only one who does, right? How big of an impact does the cover of a book have on you? I'm more influenced by covers online than I am in a brick and mortar store. There, I'm most influenced by the title since that's all you can see of most of the books. Online, the cover gets equal attention. Additionally, there are just so many options online that I feel like it's okay for me to bypass books just because I'm not crazy about the cover. When it comes to indie authors, I'm a lot more forgiving than I am of those who have professional artists working on their covers. Funky fonts, odd placements, colors that don't go together, etc. are mistakes that anyone could make. The only thing that just really strikes me as unprofessional is when you have a super bad Photoshop job where people were clearly cut away from a background (sloppily) and pasted on something else. I'm very likely to bypass a book online, indie or not, if there's no effort put into the cover whatsoever.