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Expanded review distribution available

Discussion in 'Site News' started by Bookangel, 3 May 2016.

  1. Bookangel

    Bookangel Administrator Staff Member

    We've now made the expanded distribution option available under advertising. We'll continue to make some reviews available at cost to us, but as we have limited resources, authors, supporters, publishers, or anyone, can pay for a review to go out through this channel. It only applies to reviews on the site.

    We were initially concerned about ethics for this, however we got very interesting feedback from a few smaller publishers at the London Book Fair. Literally, we were asked to make it available, and if someone doesn't want it, they don't have to pay. It was pointed out to us that to get into major media the large presses just send a book. When the small presses send one, it goes in the bin doesn't get featured (some of the presses were quite bitter about this). When they get a good review, small presses and indie authors tend to end up paying marketers anyway just to get the word out.

    So we're passing the cost on, at cost price so we make no profit. It is £12 (£10+VAT) per month per review, which is paid directly to our partner. We've geared it more towards impressions than clicks, to maximise the number of times a book is shown. The main traffic came from the following sites: Sky News (British Sky Broadcasting Ltd) Independent IE, Irish Time, The Telegraph UK, Guardian and while we can't promise sales, but our initial test in February produced 3,730 Clicks from 5,089,977 impressions across ten reviews.

    So, this channel is now available if anyone wants it.

    4th May 2016: Update as requested
    • The CPM rate is between 4-6p CPM (per 1000 impressions)
    • We may be able to promote reviews from other blogs, but they cannot have affiliate links in them. Its a case by case thing, as they must be approved by partners first.
    • If the review is on our site, it can be live across the network in 24 hours. On someone else's, allow two weeks.
    Results for the top for reviews across both tests:
    Clicks Views CTR(%)
    745 663917 0.11%
    722 744125 0.10%
    659 830707 0.08%
    658 484559 0.14%

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    Last edited: 4 May 2016
    Bookangel, 3 May 2016
    #1
  2. jessica

    jessica Active Member

    Didn't one of the "ethical" bunch want no ads at all on any websites and all content for free? :confused:
     
    jessica, 3 May 2016
    #2
  3. tirial

    tirial Member

    While I'm on (blitzing Bargain at the moment, let me know what you think so far), yes.

    Most of the ethics concerns were reasonable: will it mean reviews not being unbiased it they are paid for? Given Kirkus and PW both charge for reviews and are unbiased, it seems unlikely.

    The person in question on the other hand wanted:
    • No ads on the website
    • No charge for reviews
    • No charge for email
    • No charging anyone for anything on the site.
    • Expanded distribution should be free
    • All bookangel's promotion should be free.
    When asked how the site was meant to be supported he started talking about how everything online should be free, and when asked about hosting and emails he said that the club members should pay for all as a public service. (Fails on email alone: 10,000 emails a day costs over £200 a month. The British pension is £119.30 a week, if you wonder why they started swapping free book links, and why bookangel is pushing the weekly email so hard.)

    I'd love to see what happens if he'd said that to Bookbub. I'd probably hear them laughing from here.
     
    tirial, 3 May 2016
    #3

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