101 Lessons The World Can Learn From Steve Jobs
Who Was Steve Jobs? 1
The Apple IPO 5
Naming the Apple 6
1985: Steve Jobs leaves Apple 8
Jobs returns to Apple 10
An annual salary of US$1 11
Steve Jobs skill set 12
The neatest experience of my life 13
A focused attitude 13
Folklore, Steve Jobs And The Cult Of Apple 17
The ‘Father of the Macintosh’ 18
Man of the Year or King of France? 18
Apple values 19
Apple and the ‘1984’ commercial 19
Steve Jobs’ Presentation at Apple’s 1984 shareholders meeting 20
The cult of Apple 23
Keep it simple and user friendly 24
Steve Jobs and computer design 25
Eclectic tastes, colourful backgrounds and power supply 27
Park different 28
American business practices, they are very strange 28
How to hire 29
Apple marketing and evangelism 29
Bo Jobs 32
Computer designers as artists 32
The Steve Jobs dress code 33
Some Apple trivia 34
Meeting Bill Gates 37
Steve Jobs and Bill Gates 38
Steve Jobs and Mark Zuckerberg 40
Steve Jobs talks about his rivals 41
The Apple campus 42
Dinner with the President 43
The Macintosh spirit 43
Steve Jobs Turns Apple Around 45
Apple’s revenues, profits, and share price 46
Licensing the Mac OS 46
Microsoft deal 47
The iMac 47
Mac OS X 48
iMac, iBook, and Power Mac G4 48
iPod 48
iTunes, iOS 49
Power Mac G5 49
iPod Video, iPod Classic, the iPod touch and iPhone 50
iOS evolution: iPhone and iPad 50
Viruses 51
Retail stores 51
Market share and user demographics 51
Christmas Apple 52
The Apple Museum 53
New market segments for iPads 54
Steve Jobs and the Apple vision and culture 55
Steve Jobs as ‘the good guy’ 57
101 Lessons The World Can Learn From Steve Jobs 59
Motivation 60
Innovation and design 66
Branding and marketing 71
Control 78
Build a committed team 80
Seek your passion 85
Steve Jobs – Eulogies 87
The crazy ones 92
Think different 93
The final word 93
