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Free on 5th - 9th Oct 14
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101 Lessons The World Can Learn From Steve Jobs

Who Was Steve Jobs? 1

The Apple IPO 5

Naming the Apple 6

1985: Steve Jobs leaves Apple 8

Jobs returns to Apple 10

An annual salary of US$1 11

Steve Jobs skill set 12

The neatest experience of my life 13

A focused attitude 13

Folklore, Steve Jobs And The Cult Of Apple 17

The ‘Father of the Macintosh’ 18

Man of the Year or King of France? 18

Apple values 19

Apple and the ‘1984’ commercial 19

Steve Jobs’ Presentation at Apple’s 1984 shareholders meeting 20

The cult of Apple 23

Keep it simple and user friendly 24

Steve Jobs and computer design 25

Eclectic tastes, colourful backgrounds and power supply 27

Park different 28

American business practices, they are very strange 28

How to hire 29

Apple marketing and evangelism 29

Bo Jobs 32

Computer designers as artists 32

The Steve Jobs dress code 33

Some Apple trivia 34

Meeting Bill Gates 37

Steve Jobs and Bill Gates 38

Steve Jobs and Mark Zuckerberg 40

Steve Jobs talks about his rivals 41

The Apple campus 42

Dinner with the President 43

The Macintosh spirit 43

Steve Jobs Turns Apple Around 45

Apple’s revenues, profits, and share price 46

Licensing the Mac OS 46

Microsoft deal 47

The iMac 47

Mac OS X 48

iMac, iBook, and Power Mac G4 48

iPod 48

iTunes, iOS 49

Power Mac G5 49

iPod Video, iPod Classic, the iPod touch and iPhone 50

iOS evolution: iPhone and iPad 50

Viruses 51

Retail stores 51

Market share and user demographics 51

Christmas Apple 52

The Apple Museum 53

New market segments for iPads 54

Steve Jobs and the Apple vision and culture 55

Steve Jobs as ‘the good guy’ 57

101 Lessons The World Can Learn From Steve Jobs 59

Motivation 60

Innovation and design 66

Branding and marketing 71

Control 78

Build a committed team 80

Seek your passion 85

Steve Jobs – Eulogies 87

The crazy ones 92

Think different 93

The final word 93

Free on 5th - 9th Oct 14
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