A Simple Start-Up Sales Guide for Entrepreneurs that Dread and Dislike Selling turns the notion of pushy sales people on its head. This guide aims to provide all the tools necessary to make a positive impact on your business. By following a few simple rules and sales techniques, learning the sales function won’t seem like such a daunting task. This systematic approach will have you well on your way to reaching your customers and presenting your product or products in a shining light.
Inside the pages of this easy-to-follow guide you will find solutions for selling, and you will be able to separate fact from fiction about the sales world. This book will walk you through the steps necessary to create a sales process and system that works for you and your business.
The eBook starts by throwing light on traditional sales techniques. In the past, buyers were convinced with transactional or feature-advantage-benefit techniques. Now as time has changed, new selling techniques have been introduced which include Neuro-Linguistic Programming, Solution Selling, and Insight Selling.
This eBook elaborates two cases for developing a sales process and a sales strategy.
• No Sales-to-date: This system is used when you are just getting started with your sales effort.
• Improving Sales-to-Revenue: This system is used to improve your sales and take it to the next level.
Cynthia Kocialski outlines a procedure for developing and executing a successful selling system. This system is helpful for all the new entrepreneurs to let them determine what is exactly going to work for them. It turns the dreaded sales task into a systematic procedure that produces results. This system helps entrepreneurs adopt the best sales strategy right from the get-go so it takes less effort.
The guide includes sales tips for successful selling and reveals selling misconceptions and myths. Cynthia Kocialski explains the relationship of product sales with product pricing; why choosing the right product pricing strategy is important.
A Simple Start-Up Sales Guide is intended for all new entrepreneurs and business owners who don’t have a sales background or don’t have much experience in sales. Cynthia Kocialski teaches them how to embrace sales. Sales is not taught in school, but understanding sales and getting it right means you can bootstrap and grow your business easily.
