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In this highly revealing book, Ben Angel takes you on a moving journey through personal struggle and the science of influence, to find that elusive ‘aha’ moment when everything ‘CLICKS’ and falls into place, in business, career, love and life. A sudden death of loved one and a turbulent struggle to regain his identity, Ben explores the simple idea of getting back to the top of his game by learning easy, yet profound ways to influence outcomes based on the premise of ‘why we do what we do.’ Woven with heart-moving stories, a brilliant sense of humor and 50+ scientific studies on human behavior, influence and persuasion on human behavior, influence and persuasion as politics, pop culture, psychology and music, to show you how to become an authentic leader that shapes the world we live in.