Write Your Way To a Standout Personality-Driven Business. This book is a fresh perspective on personal branding and copywriting for coaches, consultants, entrepreneurs and small businesses. Get ready to crack the code to meaningful, impactful and effective marketing:
You’ll uncover the 5 critical layers of a powerful and sustainable personal brand, and be taken through a step-by-step process to build yours on a solid foundation. Then you’ll learn how to translate this clarity into copy and content that connect, resonate and convert.
The reason why most branding exercises fall short is that many people end up with a “brand style guide” yet unable to communicate its essence through their marketing content. They ended up with plain vanilla copy that sounds like everybody else. Their voice and personality got lost in translation.
This book presents an integrated process to help you craft a powerful personal brand and turn it into content strategy, copy and marketing materials that connect and resonate with your readers, making conversion a natural next step:
:: How to use the personal branding process to filter out distraction so you can get off the marketing hamster wheel and do what matters
:: 5 critical layers of a powerful personal brand that builds trust, credibility, and relationships to get more clients and customers.
:: 3 content creation principles to build connection and resonance with your audience.
:: 3 copywriting directives to turn your personal brand into powerful marketing content.
Plus access to BOOK BONUS to help you take action!
***
“Ling has written a powerful much-needed book with great success. She’s masterfully condensed a number of big topics related to personal branding and authentic copywriting, made easily digestible due to its bite-sized “no fluff” writing style.
The book is inspirational, informative, insightful and a pleasure to read.
You’re likely to get hooked after reading the first page to the very end in one sitting and be left with an appetite for more!”
~ Beverley Anderson, Business Mentor & Strategist, beverleyanderson.com
***
“I recommend this book to anyone struggling to find their voice, to give their coaching or service-oriented business a distinctive personal identity.
This book is not about copywriting techniques but offers important guiding principles that can make any copywriting template or technique work for you, in a way that’s unique to you.”
~ Pat Steven
***
“Ling has worked her magic with her latest book about copywriting. The alchemist that she is, has turned the process into building blocks of gold. How hard can writing copy be? Simple I thought, you just wrote a few sentence and voila there it was.
No, not so, there is so much more to it and after reading her book, you too will discover how to create your copy masterpiece that will stand the test of time. This book is a must-read for anyone in business who wants to make a difference.”
~ Anne DeButte, author Griefs Abyss Finding your Pathway to Peace
***
“Ling’s book is a breath of fresh air in a jungle of cookie-cutter strategies.
It’s written with attitude as well as tons of knowledge and inspires you to get going, to put your content out there.
I would recommend it to any entrepreneur who’s fed up with copywriting tips that don’t work.”
~ Linda Ursin, The Strange Bird – Intuitive Artist & Creatrix, lindaursin.net
***
“In a sea of staid voices, Ling offers a wave of fresh inspiration. She helps you dig deep into who you are, why you are here, and where you want to take your audience. Her unique blend of business sense and Soul will definitely bring brilliance to your copywriting.
This is a must have for those who truly want to find their voice and make a diff
