Lifestyle Marketing is a new form of marketing that can only exist in the 21st century. It is an up-and-coming trend in which people are telling the world about their fancy lives. People are posting images of their extravagant homes, exotic cars, and tasteful watch collection anywhere they can get eyes on it.
This book breaks down Lifestyle Marketing to the basics. You don’t need a six-figure bank account to appear to live a seven figure lifestyle. It is all about choosing the correct content and creating your brand around that. By reading this book you will acquire the skills to:
1. Expand your network
2. Leverage connections
3. Create and execute a plan
4. Manipulate your social media
5. Represent your online self in person
6. Become more efficient and effective
The title of the book says to fake it until you make it. By reading this book you will gain the tools to fake it until you become it. With the help of visualization, mastering a skill, creating a purpose, and then building your brands you will see yourself becoming the best version of you in no time.
The following is the table of contents:
Part 1: Faking it
Chapter 1: Be a Master
Chapter 2: Find your Purpose
Chapter 3: Make a Plan
Chapter 4: Build your brand
Chapter 5: Shake hands
Part 2: Believing it
Chapter 6: Your Network
Chapter 7: Leveraging Connections
Chapter 8: Visualization
Chapter 9: They’re always watching
Chapter 10: Don’t Lie
Part 3: Becoming it
Chapter 11: Body Language
Chapter 12: Dress to Impress
Chapter 13: Watches, Cars, and Homes
Chapter 14: Confidence
Chapter 15: Social Media
Part 4: Making it
Chapter 16: Social Engineering
Chapter 17: Don’t kill momentum
Chapter 18: Credibility
Chapter 19: Work Smarter not Harder
Chapter 20: It’s only the beginning
Chapter 21: Conclusion
“Lifestyle Marketing is a different way of looking at the 21st century. This book goes deeper than deceiving the public into believe you’re “cool.” Instead you end up deceiving yourself until you become this manifestation. The first part of the book set the tone that it wasn’t just some gimmick. It encourages you to find your craft, create a purpose, and accomplish your mission. This book is more than a fun book to read it is a guide on how you should operate your life.”- Christian Wright
“When I first came across Lifestyle Marketing it was an article I read on quick sprout. I was immediately intrigued. After reading this book I have a more practical grasp on how an average joe like me can live like the riches so that I can network through the elites. This book gives a great perspective that no one else seems to shed light on. Definitely hoping for a second edition.” – Charles Osorio
