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Scott Boocock is a passionate Australian entrepreneur and presenter – on television and in the public forum. His moment of inspiration occurred in 2012 while hanging out the washing. How, he wondered, can you hang a delicate item (especially, in this instance, a classy dress belonging to his wife) while leaving no peg, line, or sun marks?
The answer: the HEG(TM). It’s a peg, with hooks. Scott designed it, manufactured it, and patented it. The HEG went on to win the ‘Housewares and Objects’ category at the 2014 Good Design Awards in Sydney – a contest rewarding Australian and international companies for their design excellence and innovation. HEGS Australia was also successful on Australia’s Channel 10 Shark Tank television show, inspiring inventors everywhere to believe that with perseverance and courage they, too, can make their dreams come true.
This is Scott’s story. And it’s not just about a self-made man with a strong streak of creativity who revolutionised the way we hang out the washing. In a colourful and often daring career, he’s floated a raft-load of successful business ventures: an event management company, a car wash, an internet café in Alaska, a transportable toilet enterprise, opal selling at sea, and even an ice-skating rink in Alice Springs. Naturally, as it’s a Scott Boocock initiative, there’s something special about the ice rink. This one, you see, operated in the middle of the Australian summer in the middle of the desert; and it worked an absolute treat, creating an entirely new experience for many people who had never seen anything quite like it before.
What’s more, he directs his boundless energies to helping those less fortunate in life. Scott has been the project development director for Sunrise Children’s Villages in Cambodia and founder of the Make-A-Wish Foundation’s branch in Australia’s Northern Territory along with many years working with juveniles on behalf of the Northern Territory Department of Correctional Services.
Scott’s story is one of personal adventure, as well as corporate triumph. He has travelled through more than 80 countries, spent a year in Sweden as an exchange student, another year in the mountains of Japan, worked as chief purser for a cruise company and as general manager of the Alice Springs Convention Centre, climbed Mount Kilimanjaro, kayaked across Glacier Bay in Alaska, and ridden as a member of a motorbike team competing in the Australian Safari.
Back, though, to the moment of inspiration when hanging out the washing in 2012. It changed his life – so his life story makes fascinating reading. And its message has the power to change the lives of anyone who reads it.