Starting a Small Business – Dream or Nightmare? The 4 Must Do’s Before You Start!
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During my twenty-plus years working in public accounting, I have listened to many clients excitedly describe some new business venture they want to undertake. It’s a delicate moment for me, as I have to be careful not to dampen their enthusiasm. I try to warn of the pitfalls, but when they have that fire in their eyes, I know the warnings will be ignored. Emotionally, their decision has been made and they are anxious to get started. However, it never ceases to amaze me that even when I point out that they don’t have enough money set aside, or, that the asking price is too high, they can’t hear me.
At this point, my only option is to guide them through the process they have chosen, whether a retail store, service industry, construction trade, etc. Invariably, after a year or two, when I look into their eyes I no longer see fire, or excitement. What I see is a long look as though they had just stared at the angel of death. My experience has taught me that the reason people launch new businesses without adequate preparation is that they don’t realize the extent to which they are putting their financial and emotional lives on the line.
Most people wouldn’t jump into a leaky old boat with no provisions and no experience and head out to sea, because it is obvious that the chances of surviving are slim to none.
Why are people willing to jump into a new business without adequate preparation? It is because their dismal chances of survival are not as obvious. As a result, I decided it was time to write a “war-is-hell” e-Book, using a gloves- off approach, and simply tell it like it is to make it obvious. Therefore, this e- Book is intended to portray a vivid illustration of how an individual can become seduced into starting a small business prematurely. It will also portray how the results of inadequate planning function similarly to a malignant tumor that gradually chokes off the life and energy of the fledgling business. You will see how each symptom of stress progresses into and becomes the next more serious symptom of stress, eventually leaving the small business owner desperate, disillusioned, and, in a state of complete exhaustion.
Don’t become too disheartened because the remainder of the e-Book suggests an alternative. There are four major cornerstones from which to build a solid
foundation for your new business. I have provided a sketch of each one with references to further resources so that you may build your own new business foundation. Presenting the two approaches in a side-by-side manner will enable you to contrast their differences in a way not possible before. As with the boat, when the consequences become obvious, you will make the right decision. Those of you already in business will find this e-Book an excellent review of your existing foundation.
Here Is A Preview Of What You’ll Learn…
The Dream The 3 Big Mistakes Most People MakeThe 4 Cornerstones of a Successful BusinessMuch, much more!
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Tags: starting a small business, how to start a small business, start a business, how to start a business
