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SEO is dead, they say. The author agrees. That’s why every business needs an effective blog to draw traffic, establish authority, market, and sell. Yet few companies are blogging effectively. This easy, myth-busting read is chock full of real-world blogging strategies for non-writers. If you have a thorough understanding of your industry and clients, you can make your company’s reach and reputation exponential. Written by a top digital strategist and marketing coach, this guide turbocharges your jump on your competition.