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PR is not what it used to be…
Hiring experienced (and old) publicists, sending press releases, and pitching reporters at newspapers and magazines aren’t worth the hassle, effort, capital, and resources given today’s digital environment – where the Internet has become a necessity to make your mark online.
Whether you’re an operating business or a wannabe personality, people need to know your story… who you are… what you do… why you rock. Traditional (20th century) public relations no longer works.
THE NEW PR shares big picture ideas, secret techniques, and easy-to-use and accessible resources to reach wide audiences… and build your brand through public relations.
