The Andersen’s fairytale had a continuation.
This is the sequel to “The Little Match Girl”, and the business case study.
Enjoy this story, and learn the basics of marketing.
[About this book]
This is not a tragic story like the original but is a success story of the little match girl who matures through learning marketing.
As she rises to heaven, she meets St.Peter at the gate.
And she tries to solve the problem “Why couldn’t she sell her matches?”
Can she return to earth?
Let’s think with her and search for answers to this problem.
By the time you finish reading this book, you will have acquired an essential theory of marketing.
But, not everybody can read this book.
If you wish to preserve the immaculate Andersen’s world, you must have a pure and innocent heart.
You should stop reading at this point.
And you can sleep peacefully tonight.
If you wish to step into the story, you must be a courageous and intellectual person.
You should download this book and start reading right now.
And you have a productive time full of intellectual stimulation.
[Target readers]
・Corporate employees in charge of marketing
・Entrepreneurs
・MBA students learning marketing management
・Those who are interested in the sequel to “The Little Match Girl”
・Those who want to sell matches as a side business
[What you can learn from this book]
・Provision of customer value and customer satisfaction
・Clarification of company mission
・Sales prediction and demand measurement
・Purchasing decision process
・Measures against competitions
・Selection of target market
・Brand management
・Pricing strategy
・Selection of marketing channel
[Contents]
Preface : Before you start reading this book
Chapter 1 : Is this heaven?
Chapter 2 : Why can’t I go to Heaven?
Chapter 3 : How can I go back to earth?
Chapter 4 : Why am I selling matches?
Chapter 5 : What are matches?
Chapter 6 : Why do customers buy matches?
Chapter 7 : Match for everyone in town
Chapter 8 : How large is the market?
Chapter 9 : Why the matches didn’t sell?
Chapter 10 : I wasn’t selling matches?
Chapter 11 : Who are the customers?
Chapter 12 : Not trustworthy?
Chapter 13 : The matches don’t have trust
Chapter 14 : How do I sell to the large house?
Chapter 15 : How much should I sell the matches for?
Chapter 16 : Why can’t I sell at a low price?
Chapter 17 : How will I sell to everyone in town?
Chapter 18 : What if a competitor appears?
Chapter 19 : What is the difference?
Chapter 20 : Farewell to St.Peter
Final chapter : On the bed
[About the Author]
Yoshihisa Hirano
Graduated the Department of Business Administration,School of Economics,Nagoya University.
Started his own business after working in the Department of Finance at Kanebo,Ltd.
Currently is the representative director of Hiraki-planning Co.,Ltd.
Holds a national qualification of a management consultant certified by the Japanese Government.
He plays an active role in consulting, lecturing, writing, and developing training programs under main themes such as corporate management strategies, marketing, leadership, and risk management.
Consulted more than 1,200 companies all together. Clients range from privately-owned shops to manufacturing businesses with 500 employees.
He is highly noted for his skills to explain complicated management theories in an easy way.
His motto is to “Do common things uncommonly well”.
He lives in Kyoto, Japan, with his wife and two children.
