I don’t believe art has to be a mad struggle to fill yourself with inspiration and then produce something before the enthusiasm drains away, or that artists necessarily have to become poor or crazy. I think smart people can use creativity responsibly, harnessing it into stable systems that produce reliable and measurable effects. But I expect more from you. Because you’re f#cking awesome.
With clever planning, you can generate far more income than you need, completely sever the connection between time and money, and become a one-person super patron and champion of Important Things.
I can teach you a lot about how to start a creative business, how to attract clients, charge high prices, build a platform, sell yourself like a rockstar, become a media darling and make a lot of money. But all that stuff will be so much easier if you make something that matters.
A couple years ago “make epic shit” was the groundbreaking catchphrase – but it really just means be innovative and make amazing, interesting and novel stuff that gets noticed. But it isn’t enough to grow a successful business.
You have to do something that matters to other people. You have to make stuff that transforms lives, melts hearts, inspires souls, and shifts paradigms.
