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The book explains why Richard Branson is considered a visionary, despite numerous failures and a reputation for taking dangerous risks? What did Steve Jobs do that made him, and the Apple Corporation, the trendsetting giants of a massive industry? How did Mark Zuckerberg change the fundamental process of social interaction with the creation of Facebook? He gives also practical advice and success stories from other leaders like James Dyson, Oprah Winfrey, Barack Obama, Bill Gates and others who have led the way into the new generation of cool leadership.

You will get ideas on a wide array of topics and subjects, including…

> The difference between enabling and controlling
> How to lead by example and be an active participant
> Increasing accessibility and communication with employees
> Building unique connections between departments and projects
> Treating employees as people, not assets
> Staying humble and aware of the impact your leadership has on the world
> Being seen as a global leader and an agent of positive change
> Properly choosing when to risk and when to stay safe
> Pushing forward entire industries and societies through innovation
> How to inspire, motivate, and lead from the center
> The reasons why the hierarchical structure of the past is broken
> Improving your reputation as a cool leader
> Efficient restructuring of company vision and function
> How the old approach to business can still be damaging
> Increasing passion through enabling and energizing your workforce
> Balancing strong leadership and selfless humility
> Understanding the future, and the perpetual nature of change
> The best way to leave a legacy for the world.