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When the bad thing happens, are you ready to meet the media and angry customers standing at your door? Do you know how to prepare for a risk or crisis communications firestorm? Your decisions may decide the survival or failure of your company. This not a textbook or a research document, it is a survival guide. Written by a spokesperson with more than 40 years of risk and crisis experience, it’s just what you need to know to get through this career altering moment with as little pain as possible.