Author: Tags: , Length: Novel

Free on 17th Dec 13
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Are you struggling to keep up with the major shifts and constant changes occurring in the business world? Would you like to understand and apply modern business practices to increase your level success? Do you want your business to be flexible and able to adapt to new opportunities?

If you answered “yes” to any of these questions, then MBA 2.0 might be exactly what you’ve been looking for.

MBA 2.0 was created in response to the noticeable lack of coherent material discussing the recent changes in the landscape of modern business. There may be a wealth of information available, provided you know where to look, but rarely is it compiled in a concise, accessible, and comprehensive format that covers every vital aspect of today’s modern business practices.

MBA 2.0 approaches the business world through the experience and wisdom of today’s most significant thought leaders and is revealed in a cutting edge perspective not found in similar texts. It has eliminated the unnecessary material that fills the pages of many expert guides in exchange for a streamlined explanation of the material you need to elevate your business in today’s market.

In MBA 2.0 you will explore and learn more about:

• Workplace Psychology
• Cultivating entrepreneurial spirit
• Building and sustaining motivation
• Time management strategies
• Personal development techniques
• The psychological underpinnings of Human Capital Management
• Career Development strategies
• Dealing with and positively utilizing failure
• How to move ideas from the drawing board to reality
• How business has changed and how it will continue to develop in the future
• Various case studies that examine successful business adaptations
• An outline of the emerging new paradigm of business behavior
• Mega-shifts, and subsequent changes in standards and practices
• An outline of the changes to the organizational structure of businesses
• A rundown of the qualities in the new leadership model
• An introduction to strategic thinking in a business and market context
• An introduction to the changes occurring in the field of marketing
• An analysis of the social media customer, and how to appeal to this new marketing target
• The value of creation, and how to apply it across all levels of the sales process
• How to be an effective salesman in the digital world
• An introduction to budgeting, and how budgets will change in the new economy
• What is Disruptive Innovation, and how you can deal with it
• How to use Disruptive Innovation to your advantage
• A guide for how to cultivate a culture of constant innovation
• The challenge of becoming a truly innovative company
• Issues and opportunities associated with hyper-connectivity
• Noticing the change, and seizing it using “weak signals”
• Becoming the source of the change, and sending your own “weak signals”
• The importance of perpetual learning and strategies for achieving it
• Techniques for promoting constant improvement within your company
• How to effectively leverage new technology to drive sales
• A rundown of potential issues facing businesses in the future

Free on 17th Dec 13
View on Amazon.co.uk


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