Pages: 19
Retail Merchandising is an evolving subject. There is enough content available on generic merchandising processes. The author during his practice as a merchandising professional for over a decade could see the practice of managing size ratios of buying and planning has not been optimized to real demand of consumers. He feels by looking at the demand pattern of sizes slightly differently, retailers could save millions and also increase sales by 20-30%. The author provides practical ways to look at the aspect of size planning and how it can be deployed at various attribute levels. Though it is a short paper, he is confident it can pay off in millions. Interested readers can probe the subject further with the author directly, his coordinates are also provided in the paper.
